In a strategic move that reinforces its presence in the Iberian and Latin American market, Inetum has appointed Nieves Molina as the new Global Alliances Manager for Iberia and Latam. The executive, who has extensive experience in managing relationships with strategic partners and developing technology ecosystems, takes on the challenge of identifying new collaboration opportunities that generate value for clients, partners, and the organization itself.

The technology consultancy, which operates in more than 26 countries, seeks to consolidate its sustainable collaboration model, an approach that prioritizes long-term relationships and co-creation of solutions. Molina, with over 15 years of experience in the sector, has held key positions at companies such as IBM and Accenture, where she led alliances and channel teams. Her arrival at Inetum coincides with a period of expansion in which the company aims to double its business in the region by 2025.

A strategy focused on the partner ecosystem

The new manager will oversee alliances with technology giants such as Microsoft, SAP, and AWS, as well as specialized local partners. Her mission is to drive joint innovation and accelerate the adoption of digital solutions in key sectors such as banking, insurance, public administration, and healthcare. To this end, Molina will rely on a multidisciplinary team distributed across Madrid, Barcelona, São Paulo, and Mexico City.

In the executive's words: "My goal is to weave a collaboration network that allows our clients to access the best technologies and business models, while generating growth opportunities for our partners." This statement reflects Inetum's philosophy of "co-innovation", where client success is the engine of the ecosystem.

Impact on businesses and IT professionals

For businesses, this appointment means greater access to integrated solutions and a clear digital transformation roadmap. IT professionals, on the other hand, will find in Inetum a partner that invests in continuous training and certification in cutting-edge technologies. As we already analyzed in our guide on secure VPNs, collaboration with specialized partners is key to implementing robust infrastructures.

Furthermore, Inetum's commitment to artificial intelligence and automation aligns with trends we have explored in articles such as Stop Correcting AI Code, where we highlight the importance of building systems that agents need. Molina will also oversee agreements in cybersecurity, a critical area we address in our security guide for Microsoft 365.

A sustainable collaboration model

Inetum has defined its alliance strategy under three pillars: joint innovation, co-creation of solutions, and shared value generation. Molina will be responsible for translating these principles into concrete agreements that benefit all parties. The consultancy has already established success metrics based on the number of joint solutions launched to market, the increase in recurring revenue, and partner satisfaction.

In a context where operational efficiency is key, as we noted in our article on expense management, alliances allow companies to optimize resources and access technologies that would otherwise be inaccessible. Molina will also drive internal and external communication, similar to what we propose in our guide on internal chat and boards, to ensure smooth collaboration between Inetum teams and its partners.

Finally, Molina's appointment comes at a time when the technology consulting market faces pricing challenges, as we analyzed in Opus 5 costs a third of the price, and that's the problem. Inetum bets on the differential value of its alliances to justify its value proposition against low-cost competitors.

Original source: ComputerWorld. Analysis and adaptation by ForgeNEX.