The Magellan Group has firmly set foot in the Spanish market with the acquisition of MeTS, a move aimed at consolidating its presence as a global player capable of supporting public and private clients across the entire digital transformation value chain. Bruno Urquiza, general manager for Spain, explains to ComputerWorld that the company offers everything from strategic consulting and design of sovereign digital solutions to implementation, deployment, and technological operation. "Spain is a key market in Europe, with a robust economy and strong investment in digital transformation in sectors such as banking," he notes.

Presence and ambition in Spain

After the acquisition of MeTS, Magellan now operates in 13 countries, 10 of which are European. In Spain, it has four strategic centers — Madrid, Barcelona, Córdoba, and Cáceres — a team of 580 professionals, and a revenue target of 50 million euros by 2026. According to Urquiza, this growth will be supported by both organic development and new acquisitions.

A unique offering: from strategy to operations

Urquiza describes Magellan as a business and technology consultancy where experts and consultants work in an integrated manner. "On the business side, we help define organizations and processes; on the technology side, we implement platforms like Salesforce or Microsoft. With MeTS, we add critical sovereign solutions with high availability 24/7," he details. The value proposition is "unique" because it covers everything from strategic definition to infrastructure operation, whether owned by the company or the client. "We bring the entire end-to-end value chain to the European and Spanish market," he emphasizes.

This comprehensive approach contrasts with the traditional model where companies must orchestrate multiple providers. As we noted in our analysis on the vendor lock-in dilemma, dependence on a single actor can be a double-edged sword, but Magellan bets on sovereignty as a differentiating factor.

Digital sovereignty: the key battleground

The concept of sovereignty is central to Magellan's offering. "Organizations are changing their strategy and looking to host critical data and solutions in sovereign European infrastructures," says Urquiza. The company offers its own or client-owned infrastructures, ensuring independence from large providers. This directly connects to current debates on technological dependence on the US, where solutions like Nextcloud emerge as European alternatives.

AI integrated across the entire chain

Artificial intelligence is not an add-on but a cross-cutting component. "We have been training all consultants in AI for over two years so they use it in methodology, design, development, testing, and deployment," says Urquiza. Additionally, they integrate AI into their own solutions, such as an intelligent contact center. "We help clients define use cases, because AI doesn't replace processes, it modernizes them," he explains. This practical vision contrasts with more theoretical approaches, such as those analyzed in the Anthropic Fable mess, where a lack of real context can lead to failures.

Focus technologies: Salesforce, Microsoft, and more

In Spain, Magellan will prioritize Salesforce and Microsoft, areas where they are already leaders in France. "Salesforce is a mature market in Spain; in France we are leaders," notes Urquiza. They also bet on SAP and ServiceNow, the latter key in ITSM. The digital competence center in Spain, with around 200 experts in Java, web, and mobile, will be expanded with these capabilities.

Talent and cybersecurity

Talent acquisition relies on an internal referral program that generates 40% of hires. "We care about well-being, AI training, and the work environment," says Urquiza. In cybersecurity, they offer everything from strategy definition to incident response, a critical area today. "The most important thing is to work beforehand: help, advise, and evaluate," he concludes.

Growth plans

The goal is to double activity in five years, combining organic growth and acquisitions in complementary areas. "It's ambitious but realistic," says Urquiza, who will lead this expansion. Sectors such as banking, energy, retail, and public will be prioritized due to their experience and demand.

Magellan's arrival in Spain presents an integrative model that could redefine how companies approach digital transformation, especially in a context where sovereignty and AI are strategic axes. For IT professionals, this means new opportunities in an ecosystem that demands multidisciplinary profiles, as we already pointed out in our analysis on the IDE skills gap.

Original source: ComputerWorld. Analysis and adaptation by ForgeNEX.