Magellan Group has landed in Spain with a proposal that promises to revolutionize how companies approach their digital transformation. Following the acquisition of MeTS, the French consultancy positions itself as a unique partner capable of accompanying public and private organizations from strategic definition to technological operations, including the development of sovereign solutions. Bruno Urquiza, Managing Director for Spain, explains to ComputerWorld that the country “is an important market in Europe, with a strong economy and growing investment in digitalization in sectors such as banking and energy.”

An Integral Offer: From Strategy to Operations

Magellan defines itself as a business and technology consultancy where experts and consultants work together. “We help define organizations, initiate processes, and implement leading platforms such as Salesforce or Microsoft,” says Urquiza. The integration of MeTS adds a critical layer of value: the development of sovereign high-availability 24/7 solutions. “We bring the entire end-to-end value chain to the European and Spanish market,” he emphasizes.

This comprehensive proposal is, according to Urquiza, the main differentiator from other market players. While many consultancies focus only on strategy or implementation, Magellan covers everything from defining organizational strategies to operating infrastructures, whether owned or client’s. “We offer a single actor for a transformation project,” he states, highlighting that digital sovereignty is a key concept: “Organizations seek to host critical data and solutions in European sovereign infrastructures, and we provide that.”

Ambitious but Realistic Growth Plans

The group has set the goal of doubling its activity in five years, a target Urquiza describes as “ambitious but realistic.” To achieve this, the company will combine organic growth—hiring experts and consultants—with strategic acquisitions in Spain. “We are looking for complementary activities to MeTS, such as Microsoft integrators or business consulting,” he previews.

Currently, Magellan has a presence in 13 countries, 10 of which are European. In Spain, it has four operational centers (Madrid, Barcelona, Córdoba, and Cáceres), a team of 580 professionals, and aims to generate 50 million euros in revenue in 2026.

Differentiation: Business and Technology Hand in Hand

To compete with already established international and local consultancies, Magellan bets on the integration of business consultants and technology experts. “The important thing is to develop a solution understanding the business. If you don’t, there will be no adoption,” explains Urquiza. Added to this is the ability to operate sovereign infrastructures, a factor increasingly demanded by clients seeking independence from large providers.

Sector knowledge is another pillar: the company is an expert in energy and banking, sectors where it already works with several entities on consumer credit and loyalty systems. “We can bring that experience to the Spanish market to complement what we already do with MeTS,” he adds.

Artificial Intelligence as an Accelerator

AI is a transversal element in Magellan’s proposal. “We have been training all consultants for over two years to use AI in their daily work: methodology, architecture design, development, testing, documentation, and deployment,” details Urquiza. This translates into direct benefits for the client, such as accelerating digital transformation projects.

Additionally, the company integrates AI into its own solutions, such as a contact center that already incorporates artificial intelligence capabilities. “We help clients define use cases, because AI does not replace processes; it modernizes them and brings efficiency,” he clarifies.

In Spain, Magellan has already accompanied two large retail groups in deploying Microsoft Copilot, a process that goes beyond technical implementation to ensure adoption and effective use.

Focus Technologies: Salesforce, Microsoft, and More

Regarding technological platforms, Magellan prioritizes Salesforce and Microsoft, areas where it is a leader in France. “Salesforce is a priority, especially in sales, marketing, and customer service,” says Urquiza. It also bets on SAP, ServiceNow, and mobile application development through its digital competence center, which has about 200 people in Spain.

Cybersecurity is another fundamental pillar. The company helps clients define security strategies, risk management plans, and conducts simulations and tests. “We also intervene in crises, but the most important thing is to work beforehand: help, advise, and evaluate,” concludes Urquiza.

Talent: The Key to Growth

To sustain its expansion, Magellan bets on talent acquisition in Spain, strengthening its centers in Madrid, Barcelona, Córdoba, and Cáceres. 40% of new hires come through internal referrals, a program the company nurtures with well-being policies, continuous training (including AI), and an attractive work environment.

“We will combine internal referral, direct hiring, and acquisitions to complete capabilities,” explains Urquiza, highlighting the need for profiles in cybersecurity, architecture, and platforms like Salesforce or Microsoft.

In a market where server hardening and security are critical, Magellan’s proposal arrives at a time when cloud adoption in Spain shows a paradox: low initial adoption, but companies that take the plunge are more advanced than the European average. The integration of AI, such as that offered by Google’s DiffusionGemma, will also be a key factor in accelerating transformation.

Original source: ComputerWorld. Analysis and adaptation by ForgeNEX.